ARCHIVE // 2023 — 2025 / CASE LOG 06 ITEMS

SELECTED WORK & GROWTH EXPERIMENTS

Real numbers. Real ROAS. No fluff. A curated showcase of high-converting campaigns, viral social playbooks, and battle-tested digital builds engineered to dominate market share.

PROJECT #01 / D2C SCALE

Meta Ads TikTok Ads CRO Email Marketing

90-DAY ACCELERATION

AuraStreetwear D2C — Scaled from $18K/mo to $210K/mo in 90 Days

The Bottleneck: Stagnant paid ads with sub-1.6x ROAS, saturated creative assets, and 76% cart abandonment on mobile web checkout.

Growth Unlock: Restructured Meta & TikTok full-funnel ASC+ setups, injected 42 Gen Z UGC creator angles, and deployed a 1-click Express Shopify checkout funnel.

Return On Spend 4.6x ROAS

Acquisition Cost -42% CAC

Total Pipeline $480K REV

PROJECT #02 / B2B SAAS

SEO Web Dev Google Ads

98/100 SPEED SCORE

CloudFlow AI — Seed to Series A Organic Engine

The Bottleneck: Reliance on $250+ enterprise CPC ads and an outdated 4.2-second load-time WordPress blog with 1.1% conversion.

Growth Unlock: Custom Astro/Next.js dynamic docs engine, programmatic SEO directory for AI integrations, and targeted Google Search intent clusters.

Demo Growth +340%

Rankings 45+ #1 SERP

Closed Pipe $1.2M VAL

PROJECT #03 / VIRAL BLITZ

Influencer TikTok YouTube

VoltEnergy Drink — Gen Z TikTok & Influencer Blitz

The Bottleneck: Zero organic recognition outside regional gym channels; traditional PR agencies offering zero attribution.

Growth Unlock: Micro-influencer seeding model activating 200+ creators simultaneously, paired with an algorithmic Sound-sync dance challenge.

Total Reach 14.2M VIEW

UGC Clips 18,000+

Demand SOLD OUT x2

PROJECT #04 / CRISIS RECOVERY & ORM

ORM SEO Strategy PR Strategy

SENTIMENT: 94% POSITIVE

ApexFintech — Trust Rebuild & Online Reputation Management

The Bottleneck: Rogue smear campaign and negative glassdoor/reddit threads dominating page 1 Google search queries for brand terms.

Growth Unlock: Aggressive multi-tiered reverse-SEO suppression network, high-tier PR distribution (Forbes, Bloomberg syndication), and automated customer NPS capture.

Sentiment 94% POSITIVE

SERP Top 10 10/10 OWNED

Trust Rating 4.8★ TRUST

PROJECT #05 / RETENTION ENGINE

Klaviyo Automation Email Marketing SMS Flow

HyperThread — 7-Figure Retention & LTV Overhaul

The Bottleneck: 88% one-time buyers with zero post-purchase lifecycle strategy; email contributed less than 9% of monthly top-line revenue.

Growth Unlock: Built 14 bespoke predictive segmentation flows, predictive replenishment triggers, and VIP SMS drop clubs with custom typography templates.

Email Share 38% REV

Open Rate Avg 44.2%

Campaign ROI 6.8x ROI

PROJECT #06 / DIGITAL ARCHITECTURE

Next.js Framer Motion Brand System

AWWWARDS NOMINEE '24

StudioKinetix — Neo-Brutalist Agency Identity & Engine

The Bottleneck: Generic Webflow template failing to convert premium creative directors; sub-standard interaction design causing 70% bounce.

Growth Unlock: Built custom Next.js canvas with zero-jank WebGL kinetic scroll physics, strict semantic tagging, and aggressive tactile typography.

Lighthouse 99/100

Time On Site +185%

Recognition FEATURED

DATA MATRIX // REAL AUDIT IMPACT

BEFORE VS. AFTER AUDIT DISSECTION

A snapshot across client accounts within the initial 60 days of strategic execution and system re-engineering.

Blended ROAS +2.9x DELTA

Prior Average: 1.4x

Current State: 4.3x

Blended CAC -48% REDUCTION

Prior Average: $84.50

Current State: $43.90

Store Conv. Rate +140% LIFT

Prior Average: 1.25%

Current State: 3.05%

Monthly Velocity 6.2X SCALED

Prior Average: $22,000

Current State: $138,400

SCALE

BOOKING Q2 SPRINT SLOTS

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